Geo‘s research experience has shown that consumers most value an engagement model that generates initial interest and then encourages greater involvement and interaction.
Rather than rely on only one medium to deliver this model, our approach combines three: the In-Home Display (IHD), Mobile Devices and Online Services. Our solutions optimise and play to the strengths of each of these, integrating data & communications across all three and providing a common User Interface (UI) to create a informative, appealing and valuable experience for the user.
• See: uses the in-home display, which is always on and available, to provide real-time information that triggers interest
• Explore: uses the richness and immediacy of mobile devices to follow on from the trigger from the IHD, providing notifications, more insight and the ability to access inside or outside the home
• Analyse: uses online services for more detailed information, advice & recommendations, creating notifications & alerts and exploring further actions that can be taken.